Unicorn Cards success story: Riding the Pokémon Wave with Listock
Unicorn Cards began back in 2003 as a small passion project in the beautiful Yorkshire village of Saltaire. What started as a love for trading card games soon grew into one of Europe’s top TCG retailers — now handling hundreds of daily orders and shipping cards to collectors and players across the globe.
From Pokémon, Yu-Gi-Oh!, and Magic: The Gathering to newer hits like One Piece, Digimon, Flesh and Blood, Riftbound, Gundam, and Dragon Ball — if it comes in a pack, Unicorn Cards probably has it.
The Struggle: Too Many Clicks, Too Little Time
Before Listock, our operations were mostly manual — and painfully slow. Printing hundreds of address labels took hours. Tracked orders meant typing every single line into Royal Mail’s system. Stock updates were a nightmare (it literally took 17 clicks to change one price). Oversells happened all the time, and combining multiple orders from the same customer was nearly impossible.
We tried every well-known ERP system on the market — expensive, complicated, and frustrating. Most cost thousands to set up and created more problems than they solved.
The Switch to Listock
The switch to Listock was a big step — but from day one, it felt like magic. The Listock team set up our new unicorncards.co.uk site, which turned out perfect: clean, fast, and easy to use for both staff and customers. Our entire inventory was imported in a few hours, and we started taking orders the next day.
It honestly felt like going from first gear to the speed of light. Training new staff now takes minutes (before, no one could even understand the system). By the end of the first day, everyone was flying — some literally screaming with joy.
Adding or updating products is now effortless. We can clone listings, bulk upload via Excel, and push hundreds of new cards live in seconds — ideal for those massive new set releases.
Results That Speak for Themselves
- +500% sales growth since moving to Listock.
- 90% of all sales now come directly through our website.
- £20,000+ saved each month on eBay fees.
- £15,000+ saved monthly on postage.
- 4–5 hours saved daily on stock management alone.
- Same 6-person team handles what would require double the staff.
Our warehouse of four pickers and senders manages over 300 orders and 2,000 individual items daily, all controlled by handheld tablets. Each label prints with two clicks — some orders are picked, packed, and sent within five minutes of purchase.
It’s no wonder all 16 finalists of the UK Yu-Gi-Oh! Championship sourced their cards from us.
Beyond the UK
We now serve collectors from all over the Globe - US, Canada, Europe, Japan, Hong Kong, Australia, and New Zealand — and we’re planning to expand further once Listock adds Amazon integration.
From the Manager’s Desk
“As a manager of a very busy e-commerce shop, I was drowning in mundane tasks. Every day felt like a struggle. Listock didn’t just make things easier — it honestly saved my life. Orders now go out with 99.9% accuracy, training new staff takes less time than learning the coffee machine, and everything I need is on one clear dashboard. If I had to choose between Listock and Netflix — I’d choose Listock any day!”